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By: Roger Kerin & Steven Hartley
Marketing
Title: TEST BANK for Marketing; The Core 9th Edition by Roger Kerin & Steven Hartley - Complete, Elaborated & Latest. ALL Chapters [1-18] Included & Updated #MarketingStrategy #ConsumerBehavior #BrandManagement #MarketSegmentation #DigitalMarketing #SocialMediaMarketing #MarketingResearch #PricingStrategy #SalesManagement #RetailMarketing #AdvertisingAndPR #MarketingChannels #GlobalMarketing #CustomerEngagement #MarketingSuccess Part 1: Initiating the Marketing Process Chapter 1. Creating Customer Relationships and Value through Marketing Chapter 2. Developing Successful Organizational and Marketing Strategies Chapter Appendix A Building an Effective Marketing Plan Chapter 3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2: Understanding Buyers and Markets Chapter 4. Understanding Consumer Behavior Chapter 5. Understanding Organizations as Customers Chapter 6. Understanding and Reaching Global Consumers and Markets Part 3: Targeting Marketing Opportunities Chapter 7. Marketing Research: From Customer Insights to Actions Chapter 8. Market Segmentation, Targeting, and Positioning Part 4: Satisfying Marketing Opportunities Chapter 9. Developing New Products and Services Chapter 10. Managing Successful Products, Services, and Brands Chapter 11. Pricing Products and Services Chapter 12. Managing Marketing Channels and Supply Chains Chapter 13. Retailing and Wholesaling Chapter 14. Implementing Interactive and Multichannel Marketing Chapter 15. Integrated Marketing Communications and Direct Marketing Chapter 16. Advertising, Sales Promotion, and Public Relations Chapter 17. Using Social Media and Mobile Marketing to Connect with Consumers Chapter 18. Personal Selling and Sales Management Title: TEST BANK for Marketing; The Core 9th Edition by Roger Kerin & Steven Hartley - Complete, Elaborated & Latest. ALL Chapters [1-18] Included & Updated
Price: $36.00